Send a WhatsApp campaign

Pick an audience, choose an approved template, and send a WhatsApp campaign — with the cost reserved from your wallet and settled on delivery.

Quick steps

1
Create the campaign (draft)
Open WhatsApp marketing → new campaign. It starts as a draft: give it a name, pick the audience, and set a cooldown.
2
Choose the audience
Select who to reach — all customers, a static list, or a segment — and optionally review the recipient list (tick/untick).
3
Attach a template
Add an approved template and fill in its variables.
4
Preview the cost & fund
Storeflea shows the estimated cost and holds it from your wallet when you fund the campaign.
5
Run & track
Send it; watch delivery live. The wallet settles to the actual sent count and releases anything unused.

A campaign is a one-to-many WhatsApp message to a chosen group of customers — offers, new arrivals, reminders. Storeflea keeps it simple and the billing fair.

Building a campaign

A campaign is born as a draft and comes together in stages:

Draft — name it, pick the audience (all customers, a static list, or a segment), and set a cooldown (so the same customer isn't messaged too often). You can review the recipient list and tick/untick individuals.
Template — attach an approved template and fill its variables (name, offer, etc.). Personalisation lifts response.
Fund — preview the estimated cost and fund the campaign from your wallet.
Run — send, and watch delivery live.

Target sensibly and respect the cooldown — relevance keeps your number healthy and opt-outs low. Customers can opt out, and Storeflea handles that automatically.

How you're charged: reserve-and-settle

Storeflea uses a reserve-and-settle wallet model so you're never over-charged:

On send, the estimated cost is reserved (held) from your wallet.
As messages actually send, the wallet settles to the real count.
Anything reserved but not used is released back.

So the held amount protects against overspend, and you only pay for what truly went out.

Multi-shop

Campaigns are shop-tagged: a branch runs its own; Main sees all campaigns and can drill in. Per-shop variables (shop name, address, map link) fill in for the right branch. The wallet and templates stay business-wide.

For pre-written seasonal messages you can send without authoring, use the Festival marketing library.

Frequently asked

How do I send a WhatsApp offer to my customers in Storeflea?

Create a campaign, choose the audience, pick an approved template and fill its variables, then send. Storeflea reserves the estimated cost from your wallet and settles it to the actual number sent, releasing anything unused.

How does Storeflea charge for WhatsApp campaigns?

With a reserve-and-settle wallet model: it holds the estimated cost when you send, then settles to the real sent count and releases any unused reservation — so you pay only for messages that actually went out.