Set up WhatsApp marketing

WhatsApp is where your customers already are. Storeflea lets you reach them — campaigns, birthday wishes, offers — from inside the app, once the basics are set up.

A sending number — two ways

Messages need a WhatsApp number to send from, and you have two options:

• Your own Meta number — connect your own verified Meta WhatsApp Business number (WABA) under marketing → Senders, with your phone number, WABA ID, phone number ID and access token from Meta Business Manager. Meta then bills you directly for its message charges, and Storeflea charges its ₹0.15/message fee.
• Storeflea's number — don't have your own? You can be whitelisted to send through Storeflea's shared number pool — messages then go out from a Storeflea number, and you just pay from your wallet. No Meta setup needed.

The other two things

2. Approved templates — WhatsApp requires marketing messages to use Meta-approved templates. Use ready ones (including Storeflea's festival library) or build your own and submit for approval.
3. Wallet balance — top up your wallet, the prepaid balance that funds sending (₹0.15/message on your own number) — the same wallet also pays for your website and QR sticker sheets (see wallet).

Why templates need approval

Meta controls marketing messages to protect users from spam. An approved template guarantees deliverability and keeps your number healthy. Approval takes time, so plan ahead — or use pre-approved templates to send immediately.

What you can send

• Campaigns — a message to a chosen audience (see Send a campaign).
• Wishes — automatic birthday/anniversary messages (see Wish your customer).
• Festival greetings — from a pre-approved library (see Festival marketing).

Business-wide, on Main

The wallet, numbers and templates are shared across the whole account (on Main for multi-shop), while campaign content and targeting can be shop-specific.

Keep your number in good standing: send relevant messages to opted-in customers, and respect any cooldown between messages.