Terms & Conditions

Last updated: 17 June 2026

Effective date: 17 June 2026

These Terms and Conditions ("Terms") govern your access to and use of the StoreFlea retail-business management platform and all related applications, websites and services (collectively, the "Service"), operated by StoreFlea ("StoreFlea", "we", "our", "us"). By creating an account, accessing or using the Service, you ("you", "Shopkeeper", "User") agree to these Terms. If you do not agree, do not use the Service.

1. The Service

StoreFlea provides software for shopkeepers, retailers, distributors and food & dining businesses, including:

• Shopkeeper Dashboard — inventory, billing/invoicing, customers, analytics.

• Storefront Websites — online store pages for your business.

• QR Dine-in / Smart Ordering — table QR ordering and payments.

• Backend services — APIs, messaging, analytics and storage.

• Customer communications — sending invoices, utility/transactional alerts and marketing messages to your customers via WhatsApp, SMS and email.

• AI Shop Assistant — ask natural-language questions about your own shop's data.

• B2B Marketplace — discover, connect with and order from other shops.

• Customer occasion greetings — automated birthday/anniversary messages to your customers.

All StoreFlea data and services are hosted on Amazon Web Services (AWS), India region (Mumbai, ap-south-1).

2. Eligibility & accounts

• You must be at least 18 years old and capable of entering a binding contract under Indian law.

• You are responsible for the accuracy of the information you provide and for all activity under your account.

• You must keep your credentials, OTPs and 2FA secure. Notify us immediately of any unauthorised use.

• You are responsible for the actions of staff members you add and the roles you assign to them.

3. Acceptable use

You agree not to:

• Use the Service for any unlawful, fraudulent or infringing purpose.

• Send spam, unlawful, deceptive or non-consensual messages through the messaging features.

• Upload malware, attempt to breach security, reverse-engineer, or disrupt the Service.

• Access data of other tenants/accounts, or exceed your authorised use.

• Use the Service to process data in violation of any applicable law, including data-protection and telecom/messaging regulations.

We may suspend or terminate accounts that violate these Terms.

4. Data protection — your responsibilities for your customers' data (DPDP Act)

This section is central to your use of StoreFlea and reflects the Digital Personal Data Protection Act, 2023 ("DPDP Act").

4.1 You are the Data Fiduciary for your customers' data

When you use StoreFlea to collect, store or process personal data of your own customers (for example: name, mobile number, email, address, GSTIN, purchase history, CRM tags), you are the Data Fiduciary for that data and StoreFlea acts only as your Data Processor, processing it on your instructions to provide the Service.

4.2 Consent and notice — your obligation

You are solely responsible for obtaining valid, informed consent from each of your customers, and for giving them the notice required under the DPDP Act, before you collect or process their personal data through StoreFlea. This includes, at minimum:

• Telling your customers what personal data you collect and why.

• Obtaining their consent to store their data and to receive communications from you.

• For marketing messages (WhatsApp/SMS/email campaigns), obtaining specific opt-in consent and honouring opt-out/withdrawal requests.

• Providing your customers a means to access, correct, and delete their data, and to raise grievances with you as their Data Fiduciary.

You represent and warrant that you have obtained all such consents and have a lawful basis for every piece of customer data you put into StoreFlea. You agree to indemnify StoreFlea against any claim arising from your failure to do so (see section 10).

4.3 Messaging consent

You will only send:

• Transactional/utility messages (invoices, bills, order updates, receipts) to customers with whom you have a genuine transaction.

• Marketing/campaign messages to customers who have opted in.

You must comply with WhatsApp/Meta Business policies, TRAI/telecom regulations and applicable anti-spam rules. StoreFlea provides opt-out and suppression tooling; you are responsible for using it.

4.4 StoreFlea's role

StoreFlea processes your customers' data only to provide the Service, in line with our Privacy Policy, and will assist you in responding to your customers' data-rights requests.

4.5 Occasion greetings. If you enable "Wish Your Customer", you instruct StoreFlea to automatically send birthday/anniversary messages (and any offer you configure) to your customers on your behalf. These are marketing messages. You confirm that you have recorded each customer's occasion date lawfully and that you have their opt-in consent to receive such messages, and you will honour opt-out requests. You are responsible for the content of any offer you configure.

4.6 AI Shop Assistant. The AI Assistant generates answers from your own account data and uses a third-party AI provider (Anthropic Claude, via the Anthropic API or Amazon Bedrock) only to phrase the reply. You are responsible for how you use its output; the Assistant is a decision-support tool and may occasionally be incomplete or inaccurate, and is not financial, tax or legal advice.

4.7 B2B Marketplace. When you connect with or transact with another shop on the Marketplace, you share your business information and order details with that shop, and you receive theirs. Each shop is an independent Data Fiduciary for the data it receives. You agree to use another shop's data only for the B2B dealing between you, to comply with applicable law, and not for unsolicited marketing.

5. Subscriptions, fees & billing

• Certain features are offered on a paid subscription. Fees, billing cycle and plan details are shown at purchase.

• Payments are processed through our payment gateway (Razorpay). By subscribing you authorise the applicable charges.

• Unless stated otherwise, fees are exclusive of applicable taxes (e.g. GST), which you are responsible for.

• Refunds, where applicable, are governed by our Refund Policy.

6. Intellectual property

StoreFlea and its software, design, trademarks and content are owned by StoreFlea or its licensors. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service for your business. Your business data and your customers' data remain yours; you grant us the limited rights needed to host and process it to provide the Service.

7. Third-party services

The Service integrates third-party providers (AWS, WhatsApp/Meta, SMS and email gateways, Razorpay, Anthropic and accounting integrations such as Tally). Your use of those features may also be subject to the third party's terms. We are not responsible for third-party services beyond our reasonable control.

8. Service availability & changes

We aim for high availability but do not guarantee uninterrupted service. We may modify, suspend or discontinue features, with notice where reasonable. Scheduled maintenance and updates may temporarily affect access.

9. Disclaimers & limitation of liability

• The Service is provided "as is" and "as available" without warranties of any kind, to the extent permitted by law.

• StoreFlea is not liable for indirect, incidental, special or consequential damages, or loss of profits, data or goodwill.

• To the extent permitted by law, our total aggregate liability for any claim is limited to the fees you paid to StoreFlea in the three (3) months preceding the claim.

• Nothing in these Terms excludes liability that cannot be excluded under applicable law.

10. Indemnity

You agree to indemnify and hold harmless StoreFlea, its officers, employees and partners from any claims, damages, liabilities and expenses (including legal fees) arising from: (a) your use of the Service; (b) your breach of these Terms; (c) your violation of any law, including the DPDP Act and messaging/telecom regulations; or (d) your failure to obtain required consents from your customers.

11. Suspension & termination

• You may stop using the Service and request account deletion at any time (see Privacy Policy section 9).

• We may suspend or terminate your access for breach of these Terms, non-payment, or legal/security reasons.

• On termination, your right to use the Service ends. We will handle your data per our Privacy Policy and applicable law, including the soft-delete grace period and final purge.

12. Governing law & dispute resolution

These Terms are governed by the laws of India. Subject to applicable law, the courts at Indore, Madhya Pradesh, India shall have exclusive jurisdiction. Disputes may first be attempted to be resolved amicably; unresolved disputes may be referred to arbitration under the Arbitration and Conciliation Act, 1996, seated in India.

13. Grievance Officer

In accordance with Indian law, complaints regarding the Service or data handling may be addressed to:

• Grievance Officer: support@storeflea.com

• Subject: "Grievance — StoreFlea"

14. Changes to these Terms

We may update these Terms from time to time. Material changes will be notified in-app or by email. Continued use after changes take effect constitutes acceptance.

Contact: support@storeflea.com